Andrew Goodwin – Theories of Music Videos
Andrew Goodwin – Theories of Music Videos
1. Music videos demonstrate genre characteristics (e.g. stage performance in mental video, dance routine for a boy/girl band)
2. There is a relationship between the lyrics and the visuals.
3. There is a relationship between the music and the visuals (The beat goes with the editing, etc)
4. There is a demand by the record company for lots of close-ups of the artist.
5. There is frequently reference to notion of looking and particularly voyeuristic treatment (PERVING) of the female body.
6. There’s often inter-textual reference to other media brands, films and TV Dramas.
1. Music videos demonstrate genre characteristics (e.g. stage performance in mental video, dance routine for a boy/girl band)
2. There is a relationship between the lyrics and the visuals.
3. There is a relationship between the music and the visuals (The beat goes with the editing, etc)
4. There is a demand by the record company for lots of close-ups of the artist.
5. There is frequently reference to notion of looking and particularly voyeuristic treatment (PERVING) of the female body.
6. There’s often inter-textual reference to other media brands, films and TV Dramas.
